30 min listen
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathl…
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathl…
ratings:
Length:
57 minutes
Released:
Mar 4, 2024
Format:
Podcast episode
Description
Content is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have placed a renewed emphasis on creating best-in-class content, but they're also questioning what content levers they need to pull to sway potential buyers. After extensive research and in-depth interviews with digital leaders, The Digital Shelf Institute & Profitero have found that it takes much more than producing great content to effectively convert shoppers. This is an audio rebroadcast of webinar featuring Mike Black, CMO at Profitero, Shazer Baig, Ecommerce Director at L’Oreal,, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro, who joined Lauren Livak Gilbert to talk through a new framework for managing and measuring content maturity.
Released:
Mar 4, 2024
Format:
Podcast episode
Titles in the series (100)
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts: In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020. by Unpacking the Digital Shelf