High-quality, effective, and well-designed digital content is important, especially when the goal is to enhance the customer experience. Related Links: Abierto Sample Content LG Business Solutions Episode #248 The Future of Forecourt Communication is in Pixels Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS About our Guests: Rick Sales, President, Abierto Enrique (Rick) Sales has served as the President of Abierto since it was founded in 2005. He has an extensive background in the Convenience and Fueling industry, working as the Vice President of Sales and Marketing for Intelligent Controls before starting Abierto. As technology changes, Rick continues to evolve the company and adapt to new industry trends and problems. Rick has a black belt in Taekwondo, enjoys fishing, and is a rabid Celtics fan. Abierto Networks is a Digital Engagement Solutions provider focused on the Convenience Store and Convenience Foodservice Retail industries. Their digital marketing solutions integrate in-store digital signage, digital menu, engagement kiosks, mobile coupons and mobile engagement technologies to help retailers increase sales by maximizing consumer upsell, cross-sell and revisit opportunities. Dan Smith, U.S. Vice President of Business Development, LG Electronics. Dan Smith is the U.S. vice president of business development for LG Electronics. Dan has led sales and engineering teams to develop new markets and customers by combining technical, academic and practical knowledge with decades of market knowledge.