A company called inRiver believes that every product tells a story. They are on a mission to redefine the way e-commerce product marketers and merchandisers work. By providing product information management (PIM) products and services that help create, update, refresh, maintain and distribute content about products globally, they help businesses to drive increased revenue, customer satisfaction, and brand equity. More than 1000 brands and 400 customers across 19 countries rely on them to efficiently control the product flow for their globally recognized brands. I wanted to learn more about the story behind the company and how they leverage technology. However, I also wanted to explore how inRiver and their clients are coping with the global pandemic. Although the Coronavirus has caused mass quarantines and social distancing across the globe, making us feel isolated, there are more and more stories of "togetherness" that need to be heard. Today's guest shares some of his optimism for the future. Johan Boström is a senior business leader with over 20 years of experience leading international technology companies and is one of the founders of inRiver. Before founding inRiver, Johan held leading positions at DDMM, Sema Group Consulting, and UDK. He has worked with PIM, e-commerce, and content management since the mid-1990s in both EMEA and North America. We talk about how B2B e-commerce is changing and how technology is not just disrupting in the DTC space with retail e-commerce companies, but also old, slow-to-change industries like industrial manufacturing. With such a vast amount of solutions and technologies in the martech stack, Johan also shares a few tips that we should prioritize.