35 min listen
The Role of Adaptive Merchandising In B2B -- Johan Boström // inRiver
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Role of Adaptive Merchandising In B2B -- Johan Boström // inRiver
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
16 minutes
Released:
Dec 11, 2021
Format:
Podcast episode
Description
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show NotesConnect With:Johan Boström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Dec 11, 2021
Format:
Podcast episode
Titles in the series (100)
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