“‘C-store’ doesn’t just stand for ‘convenience store’ – it stands for ‘community store’” was arguably the most quoted line from the 2017 NACS Show general session stage. We look at consumer survey data and broader consumer trends that show how communities embrace the “community store” and offer ideas and resources to help you engage more closely in the community. The hosts build the business case for why community relations is important – and share how NACS can help retailers tell their story in the community.