40 min listen
Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce
Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce
ratings:
Length:
32 minutes
Released:
Oct 9, 2023
Format:
Podcast episode
Description
So Gartner has this thing called a Hype Cycle, where tech goes from a Peak Of Inflated Expectations, to the Trough of Disillusionment, to the Plateau of Productivity. And I feel like Social Commerce just keeps careening back and forth from the peak to the trough. Could TikTok’s new shopping investments represent a moment where over the next few years we break through to the plateau? Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce, leads the Social Commerce Practice there, and dropped by to fill us in on the present and future of making money on TikTok.
Released:
Oct 9, 2023
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf