40 min listen
No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global
No data, No Dollars: Lessons from DCG’s Retail Media Benchmark Report, with Gregor Murray, VP of Strategy, Digital Commerce Global
ratings:
Length:
43 minutes
Released:
Jan 22, 2024
Format:
Podcast episode
Description
The three middle phases of Gartner’s Technology Hype Cycle are the Peak of Inflated Expectations, down into the Trough of Disillusionment, then up to the Slope of Enlightenment. When it comes to retail media, I think we are somewhere on our way down into the trough. But digital commerce advisory firm Digital Commerce Global, or DCG, has put out a retail media benchmark report that might just get us started towards the slope of enlightenment. Gregor Murray, VP of Strategy, Digital Commerce Global, joins the podcast to lay out some of the key takeaways that could impact how your organization thinks about your retail media investment strategy.
Released:
Jan 22, 2024
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf