40 min listen
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics
ratings:
Length:
39 minutes
Released:
Feb 26, 2024
Format:
Podcast episode
Description
Well, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about the steps you need to take to build out the new data that tells you what’s working, what’s not, what to test, and where to invest. Jeff Greenfield,CEO at Provalytics, has done these deep dives with hundreds of clients, and came to the podcast armed to the teeth with advice and best practices about how to prepare for the cookie’s funeral.
Released:
Feb 26, 2024
Format:
Podcast episode
Titles in the series (100)
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools: To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results. by Unpacking the Digital Shelf