Today Mel Blackmore is joined by David Ball, the CEO and founder of Brandfuel, a leading event management company. David's here to tell us all about Brandfuel and its sustainability journey. It's an inspirational and interesting story to hear about this journey and their experience of implementing ISO 20121, the sustainable event management standards. First and foremost, let’s find out more about Brandfuel!  Brandfuel is a creative events agency, and they specialise in creating experiences which can be anything from very different types of virtual events, broadcast programmes, exhibitions, conferences, demos, dinners, to award ceremonies. The key thing about Brandfuel as an organisation is that they work hard with clients over a long-term period to translate their business needs and objectives into measurable results for their business. Brandfuel started with some incredible clients; David has been working with Google for the last 18 years before he even started the company. They have a phenomenally strong class of clients ranging from companies like Slack, Stripe, Snapchat, BlackRock, Barclays and Deloitte and of course, Google and YouTube.   Now let’s find out about David’s thoughts on sustainability in the events industry…   What you’ll learn: Sustainability in the events industry How did Brandfuel adapt business during the pandemic? How did Brandfuel manage the transformation of physical events to virtual events? Benefits of ISO 20121   Sustainability in the events industry David believes that transport travel accounts for the majority of the carbon emissions at Brandfuel. It's almost an impossible scenario to imagine if you take the travel away in the events industry. But it has to be measured and mitigated. David is confident that there will be substantial changes following this year of very little travel. He was typically required to take an excess of 100 flights a year, and last year…he flew twice! So, that's the big elephant in the room in Brandfuel as 75% of the job is related to travel and transport in some way. However, there are some simple things that can be done to create a change. But you need your clients on board with you to make this change happen. David is happy to say that they're past what was an attitude within clients when they wanted to be seen as ‘doing the right thing’. But actually, if it cost more money, they wouldn't take action. And now they are in a new realm where clients not only want to be seen doing the right thing, but they also actively want to be able to demonstrate their commitment to sustainability now and in the future, and they're willing to pay for it. So, Brandfuel seems to be heading into a very exciting journey, where sustainability is on the clients requirement list of what they want from an agency to deliver for them.   So now before we dive into ISO 20121, the sustainable event management standard, let’s find out how Brandfuel adapted during the pandemic. The pandemic was a major upheaval in the events industry, yet Brandfuel managed to achieve certification to ISO 20121. So, let’s understand how Brandfuel made it happen.   How did Brandfuel adapt business during the pandemic? David is accurate in saying it's been a quite catastrophic year! But it's also been an exciting year. The adaptation was really quick. They decided, instantaneously that switch to working online. So, they had to learn about arranging virtual events, and to become a broadcast business they had to learn every facet of broadcast as quickly as possible. They were fortunate in being agile and they were very quick to practice. David set up some vehicles to help Brandfuel achieve this. One of which was an internal brand called Fuel Studios, which was the overarching umbrella that allowed Brandfuel to play, train, learn and get as much experience in broadcast as possible within the bounds of the agency to then be able to use it for clients. They did things like turn company meetings into broadcasts and events i