The demand for tangible sustainability action is becoming more pressing as we inch closer to our 2030 and 2050 Net Zero targets.  However, that is still quite a way off, and many businesses are dragging their feet when it comes to taking action. Sure, some may have an ESG Policy or mention it on their website, however that term is starting to become synonymous with green washing due to poor implementation in many cases.  So, what can you do to make a difference right now? In this weeks’ episode Mel explains the principle of Parkinson’s law, how ISO Standards can help to tackle climate change and how you can achieve Net Zero in just 90 days.  You’ll learn ·       What Parkinson’s Law is ·       How can ISO standards help tackle climate change ·       The 3 reasons why businesses are behind on achieving net zero ·       How you can achieve Net Zero in just 90 days using the Net Zero Planner   Resources ●      Carbonology ●      Register for EMEX here ●      Grab a copy of our Net Zero Planner   In this episode, we talk about: [00:25] Come visit the Carbonology stand at EMEX! – EMEX is a free exhibition to learn about carbon management, ESG and sustainability. It takes place at ExCeL London on 22nd – 23rd November 2023 – Carbonology will be at Stand G38. Come grab a free Net Zero Planner while you’re there! Register your place here. [02:10] Episode Summary – Today we’ll be talking about why we need to act now rather than in a decade or two, how ISO Standards can play a critical role in tackling climate change and using the Net Zero Planner to help you set achievable objectives to work towards Net Zero in just 90 days.     [02:55]  We need to act now rather than later! – Our 2030 and 2050 targets are very far away, which results in businesses not doing much to address them in the meantime. They might have an ESG policy or they might have something referencing ESG on their website, but are they actually taking action right now to make that happen? In many cases, no. Which is where Parkinson’s Law comes into play. [03:40] What is Parkinson’s Law? Parkinson's Law is the idea that work expands to fill the time allotted for its completion. This may mean you take longer than necessary to complete a task or you procrastinate and complete the task right before the due date. Parkinson's Law is the old adage that work expands to fill the time allotted for its completion. The term was first coined by Cyril Northcote Parkinson in a humorous essay he wrote for “The Economist” in 1955. Lets say you are given a task to complete a report in 3 weeks, chances are if you were given the task to do in 1 week – you’d make it happen. Parkinson's Law says that the perceived importance and difficulty of a task will grow in proportion to the amount of time given to finish it. [05:30] Is it possible to achieve Net Zero in 2024?: Yes! Carbonology® been turning around projects to help businesses to build net carbon neutral in less than three months -  so why can’t you? [06:05] The Net Zero Planner -  The Net Zero in 90 days planner gives you a pathway to follow to achieve Net Carbon Zero. Each day focuses on a specific task, enabling you to make step by step progress to achieve your goals. Your Net Zero Planner provides the foundations for not only achieving Net Zero but also achieving verification to Carbon standards along the way. Grab a copy here! [08:25] What role do ISO Standards play in tackling climate change? Standards have a critical role in helping meet climate goals. Particularly when there is an influx of greenwashing across industries. The international standards for carbon verification (ISO 14064) and carbon neutrality (PAS 2060, due to be ISO 14064 in 2024) support the Sustainable Development Goals (SDG) and create a level playing field, providing transparency, reliability, accountability and without a doubt, credibility. [10:00] Why are businesses struggling to achieve Net Zero? there are three reasons why busin