Sustainability should be a top priority for any business going into 2023. The last few years’ worth of extreme weather have proven that action needs to be taken now to protect our future. But where do you start? While there are a lot of great ideas out there, it’s becoming increasingly clear that a standardised approach is needed to keep everything on track. Which is where ISO Standards come into play – having been promoted heavily at the last few COP conferences, there are a whole range of environmental Standards to help businesses manage and reduce their impact. One of the most popular being ISO 14001 (Environmental Management), which was adopted by the subject of today’s interview – dotdigital. dotdigital is an online marketing company who specialise in email and SMS marketing automation, tailoring customer experience and providing solid data analysis tools. Mel is joined by Steve Shaw, Chief Product & Technology Officer at dotdigitial, to talk about the positive impacts following on from their successful ISO 14001 implementation, and to explain some of their fantastic sustainable initiatives introduced over the past few years. You’ll learn ●      Who are dotdigital? ●      How do dotdigital manage their Environmental Management System?   ●      What are dotdigital’s sustainable initiatives? ●      What have they learned through the implementation of ISO 14001?   Resources dotdigital Creativity Inc – by Ed Catmull ISO 14001   In this episode, we talk about: [01:07] Listen to our previous interview with dotdigital – where we discussed their ISO 27001 (Information Security) certification.   [01:32] An introduction to Steve Shaw – He is the Chief Product & Technology Officer at dotdigtal, who oversees a lot of their innovators (which comprises of software engineers and those involved with product development and support). He also manages the various acquisitions for the group. [03:15] Who are dotdigital? Dotdigital have been around since 1999, they have evolved and adapted to join the growing SaaS market. They provide a range of automated marketing solutions in addition to a customer experience and data platform. They recently celebrated reaching 400 employees and have become AIM listed. [03:52] What can dotdigital’s platform do? Data collection and analysis to build a profile for single or groups of users. This data can then be used in combination with AI and machine learning to create a tailored digital journey with a brand. [05:15] How do dotdigital manage their current ISO 14001 certified system? – Their Management System is an integrated Management System, which provides the business with a central hub to work from. They have an established team who are tasked with the management of their ISO system (this is not a dedicated role for anyone in that team). Part of their role involves looking at the businesses aspects and impacts to see where the biggest consumption of energy is happening, measuring this consumption and setting objectives to help reduce this where possible. [06:51] dotdigital was the worlds first carbon neutral marketing automation platform that was ISO 14001 certified. They also aim to be net zero by 2030! [07:10] They have a relatively small footprint as a primarily digital based company, only really having to consider the running of computers, air conditioning and standard office facilities. So it can be a challenge to reduce! [08:30] What led to the success of dotgreen? – dotdigital launched a group called dotgreen, which has since thrived into a community of likeminded individuals all working together to improve and reduce dotdigital’s impact. They were fortunate to have an Executive group sponsor who can take ideas and suggestions to other leadership for consideration. This grassroots group encourages suggestions from everyone – no idea is a bad idea. Over time, the group evolved and helped to develop a sustainability programme for the business.   [10:30] What was one of the