For IoT companies, competition is fierce. But many might not be aware that they can redefine the nature of their competition using shaping strategies. The shaping strategy approach is designed for innovative IoT companies with aligned leadership who want to influence the direction of the entire industry. In our latest User Friendly podcast, we talk to Deloitte leaders John Hagel, managing director and co-chairman of the Deloitte LLP Center for the Edge, and John Seely Brown, the independent co-chairman of the Deloitte LLP Center for the Edge. As leaders in this category, they will discuss the ways that using well executed shaping strategies can enable participants to learn from and share risk with one another—creating a profitable future for all. Listen in to learn how to use shaping strategies for your organization.