22 min listen
User Friendly at CES: The Future of Advertising
FromUser friendly
ratings:
Length:
35 minutes
Released:
Jan 9, 2018
Format:
Podcast episode
Description
On Episode 1 of our CES podcast special, Sharon Harris and Todd Paris from Deloitte and Tiffany Miller, Head of Industry, DCLK Data and Platforms at Google explore how machine-powered data contextualization and human-powered strategy are shaking up business models for both advertisers and publishers, and how the full circle of advertising has shifted. The group explores why content is still king, but how context may be the new queen. Have you started building a digital advertising strategy for tomorrow’s trends? We’re not clairvoyant, but we do have some insights into the future of advertising. With digital transformation occurring for both advertisers and publishers, find out how to drive personalization through data, technology, and creativity.
Released:
Jan 9, 2018
Format:
Podcast episode
Titles in the series (74)
One stop government shop? Digitizing the state: After years of enjoying easy one-click-shopping and personalized service from the tech giants, it’s no surprise that consumers expect similar treatment from government entities through technology. But is that a realistic request? We asked , managing... by User friendly