In this episode, we speak to Rachael Donnelly, the CMO of Experian Marketing Services, a provider of data and insights to help brands have more meaningful interactions with people. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.We cover topics including:Rachael’s career path from working in nonprofits, advertising technology companies, a global agency, and ultimately to the CMO role for Experian Marketing ServicesUsing data to generate customer insights as well as targetingBuilding data strategies in the changing privacy landscapeRachael’s advice to current and aspiring CMOs Learn more about Rachael DonnellyLearn more about Experian Marketing ServicesLearn more about TapadFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte