36 min listen
The new marketing ROI with Dan Faulkner, CTO of Plannuh
FromThe Next CMO
ratings:
Length:
30 minutes
Released:
Sep 24, 2020
Format:
Podcast episode
Description
The Next CMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Dan is one of the 3 authors that wrote the Next CMO: A Guide to Operational Marketing Excellence. In Chapter 9 of the book he discusses the New Marketing ROI. During this podcast we focus on why measuring ROI is so important, the 3 key principles of MROI, the difference between ROI and CPO, and most importantly how marketers measure ROI correctly.
Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/
Book - The Next CMO: A Guide to Operational Marketing Excellence: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence
For more info about Plannuh, check out our website
Dan Faulkner - https://www.linkedin.com/in/danielfaulkner/
Book - The Next CMO: A Guide to Operational Marketing Excellence: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence
For more info about Plannuh, check out our website
Released:
Sep 24, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO