36 min listen
The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
FromThe Next CMO
The Future of Marketing Operations with Darrell Alfonso, Author of “The Martech Handbook”
FromThe Next CMO
ratings:
Length:
34 minutes
Released:
Jan 24, 2023
Format:
Podcast episode
Description
In this episode, we speak to Darrell Alfonso, the author of “The Martech Handbook” and deep expert in marketing operations. Darrell is an award-winning Martech marketer who creates content on all things Martech and Marketing Operations. Along with being a successful author and speaker, Darrell has been recognized as the Top Martech Marketer to Follow 2020, the Fearless Marketer of the Year 2018, and a Marketo Champion - twice.Learn more about Darrell AlfonsoLearn more about The Martech HandbookFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Jan 24, 2023
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO