36 min listen
There is a problem with marketing leadership
FromThe Next CMO
ratings:
Length:
17 minutes
Released:
Mar 18, 2020
Format:
Podcast episode
Description
In this episode of TheNextCMO podcast, Peter Mahoney, Plannuh's Founder and CEO, discusses his latest blog post about the problem with marketing leadership.
You can read Peter's complete blog post here: https://blog.plannuh.com/blog/there-is-a-problem-with-marketing-leadership
You can read Peter's complete blog post here: https://blog.plannuh.com/blog/there-is-a-problem-with-marketing-leadership
Released:
Mar 18, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO