36 min listen
Improving your marketing performance with data experiments with Jason Widup of metadata.io
FromThe Next CMO
Improving your marketing performance with data experiments with Jason Widup of metadata.io
FromThe Next CMO
ratings:
Length:
42 minutes
Released:
Dec 1, 2020
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Jason Widup the VP of Marketing for Metadata.io. Jason is a sophisticated SaaS marketing operations, technology, and analytics leader with over 20 years of marketing experience. In this podcast we discuss best practices for running data experiments, a new way to look at ABM, and advice for Marketing Ops leaders looking to become a CMO.Jason Widup - https://www.linkedin.com/in/jasonwidup/ MetaData - http://metadata.io Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Dec 1, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO