42 min listen
The Case for Outsourced Marketing Execution, with Domenic Colasante, CEO of 2X
FromThe Next CMO
ratings:
Length:
35 minutes
Released:
Aug 8, 2023
Format:
Podcast episode
Description
In this episode of The Next CMO podcast, I speak to Domenic Colasante, the CEO of 2X. Founded in 2017, by 3 former B2B CMOs, 2X is a B2B-focused Marketing as a Service firm that enables marketing to operate with greater impact and at significantly lower cost.A pioneer in offshoring B2B marketing, 2X provides clients with world-class talent at labor rates of 30-50% less than US equivalents. 2X’s global headquarters are outside Philadelphia, PA, USA and delivery operations reside in Kuala Lumpur, Malaysia. 2X enables a client’s on-shore team to focus on strategy and planning, while off-shore teams focus on marketing execution including build, run, and optimize activity. With capabilities across marketing operations, digital campaigns, graphic design, content operations & writing, web management, research, analytics, and the full marketing technology stack, 2X enables our clients to adopt a global operating model and reimagine their marketing mix.Learn more about Domenic ColasanteLearn more about 2XFollow Peter Mahoney on Twitter and LinkedInLearn more about Peter’s company, AcceleratusLearn more about Planful for MarketingJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Aug 8, 2023
Format:
Podcast episode
Titles in the series (100)
The Next CMO Book with authors Peter Mahoney, Scott Todaro, and Dan Faulkner: In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner. Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers. While supplies last, you can get a free copy of the book at the link below: https://info.plannuh.com/the-next-cmo-a-guide-to-operational-marketing-excellence by The Next CMO