In this episode, Peter interviews Rowan Tonkin, the CMO of Planful, about the alignment of sales and marketing. Planful, a  cloud FP&A platform for continuous planning, also has a podcast called "Being Planful", and Rowan interviews Peter at the same time for his podcast.During the podcast, we talk about:What causes friction between marketing and finance teams?Language barriers between finance and marketingHow to achieve alignment between teamsHow marketing and finance can work together to achieve their objectivesHere are some helpful links:About Rowan: https://www.linkedin.com/in/rowantonkin/About Planful: https://planful.com/About Plannuh: https://www.plannuh.com/If you have ideas for topics of speakers for The Next CMO podcast, you can submit them here:  https://www.plannuh.com/the-next-cmo-podcast/