36 min listen
Goal-driven marketing with Scott Todaro, CMO of Plannuh
FromThe Next CMO
ratings:
Length:
27 minutes
Released:
Apr 3, 2020
Format:
Podcast episode
Description
Our guest this episode is Scott Todaro, the CMO of Plannuh. Scott is a goal-driven marketing zealot and recently published a series of thoughtful articles on the topic. You can read Scott's blog posts here:
Are you Practicing Goals-Based Marketing?
Building a Goals Hierarchy to Eliminate Busywork Marketing
You Have Goals, but Do You Have the Right Strategy to Achieve Them?
A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter.
Are you Practicing Goals-Based Marketing?
Building a Goals Hierarchy to Eliminate Busywork Marketing
You Have Goals, but Do You Have the Right Strategy to Achieve Them?
A 25+ veteran of marketing in technology, and a popular instructor at University of Massachusetts, you can connect with Scott on LinkedIn and Twitter.
Released:
Apr 3, 2020
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO