36 min listen
Gathering customer insights from unstructured data with Erinn Taylor of Canvs
FromThe Next CMO
ratings:
Length:
22 minutes
Released:
Jan 25, 2021
Format:
Podcast episode
Description
TheNextCMO’s latest podcast is with Erinn Taylor the EVP of Product and Platform for Canvs. Erinn is a leader in gathering actionable insights through AI-driven analysis and held previous roles at Dynata and Critical Mix. In this podcast we discuss the difference between emotion and sentiment, how emotional measurement can drive major business decisions, and how brands use Canvs to understand their customers better. Erinn Taylor - https://www.linkedin.com/in/erinntaylor/Canvs - https://www.canvs.ai Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website
Released:
Jan 25, 2021
Format:
Podcast episode
Titles in the series (100)
What is the true meaning of a marketing campaign? Hint: you are doing it wrong: The term "campaign" is one of most overused words in a marketer's vocabulary, and unfortunately, it is often misused. In this episode of The Next CMO podcast, we speak to Scott Todaro, the CMO of Plannuh. Scott not only has deep experience as a marketing executive, but he also taught a popular class in marketing planning at The University of Massachusetts. Scott recently wrote a blog on this topic and we discuss that blog, some of his favorite tools, among other topics related to planning marketing campaigns. Useful links: More about Scott: https://www.linkedin.com/in/scott-todaro-744a3/ Scott's blog about marketing campaigns:https://blog.plannuh.com/blog/what-is-a-marketing-campaign Scott's template for building the perfect marketing campaign: https://blog.plannuh.com/blog/the-ultimate-template-for-building-marketing-campaigns More about Plannuh: www.plannuh.com by The Next CMO