39 min listen
Humanizing Your Brand with Robert Rothschild, CMO of Botify
FromThe Next CMO
ratings:
Length:
37 minutes
Released:
Nov 17, 2022
Format:
Podcast episode
Description
In this episode, we speak to Robert Rothschild, the CMO of Botify about humanizing your brand.Founded in 2012, Botify built the interface and methodology that connects the largest, most complex sites with all the major search engines to drive more traffic and revenue from organic search.Our full-funnel methodology and unified data model ensures that we have the broadest view of your website, while our machine-learning algorithm prescribes the actions that will drive the greatest impact and automates time-consuming SEO processes.Used by more than 500 brands, Botify is VC-backed with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan.Learn more about Robert RothschildLearn more about BotifyFollow Peter Mahoney on Twitter and LinkedInLearn more about PlannuhJoin The Next CMO CommunityRecommend a guest for The Next CMO podcastProduced by PodForte
Released:
Nov 17, 2022
Format:
Podcast episode
Titles in the series (100)
ABM and Prospecting with Michael Phelan of Go To Market Pros: TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan. Michael Phelan - https://www.linkedin.com/in/michaeljphelan1/ Go to Market Pros - https://www.gotomarketpros.com Magnet Marketing - https://www.gotomarketpros.com/offering For more info about Plannuh, check out our website by The Next CMO