Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan delves into what you should know before expanding your online business, so you can decide what’s best for the business and generate the maximum traffic and awareness. What's involved in broadening your online reach into new markets and sending the inventory? What's involved in going into a new market and setting up local inventory for an entirely new business ecosystem? What are the consequences of expanding into different geographies if it’s done incorrectly? Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.