41 min listen
The impact of ineffective marketing leadership execution
FromThe Next CMO
ratings:
Length:
26 minutes
Released:
May 7, 2020
Format:
Podcast episode
Description
In this episode, Plannuh CEO, Peter Mahoney, discusses the impact of ineffective marketing leadership execution. Peter is interviewed by Kelsey Krapf and Dan Faulkner, CTO of Plannuh.
We discuss the key areas of impact, including wasted budget, sub-optimal performance, and poor strategic execution.
You can read Peter's blog post about this topic here: https://blog.plannuh.com/blog/the-impact-of-the-ineffective-marketing-leadership-execution
If you have a topic you would like covered, or a recommendation for a guest, send us a note at thenextcmo@plannuh.com
We discuss the key areas of impact, including wasted budget, sub-optimal performance, and poor strategic execution.
You can read Peter's blog post about this topic here: https://blog.plannuh.com/blog/the-impact-of-the-ineffective-marketing-leadership-execution
If you have a topic you would like covered, or a recommendation for a guest, send us a note at thenextcmo@plannuh.com
Released:
May 7, 2020
Format:
Podcast episode
Titles in the series (100)
The Next CMO Meetup with Brian Kardon, CMO of Fuze: This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston. In this live discussion with Brian Kardon, CMO of Fuze, Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future. Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider. Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze. An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy. You can join The Next CMO meetup group at thenextCMO.com and follow up on Twitter at @NextCMO Many thanks to Drift for their support by The Next CMO