In todays episode Ben speaks with Genefa Murphy, CMO at Five 9, the leading provider of cloud contact center software. 
Genefa, an experienced Marketer, prior to Five9, held various global roles across products, marketing, enablement and communications at Hewlett Packard Enterprise and HP.
Ben and Genefa discuss the relationship between Sales and Marketing and how that affects both departments. Designing the ideal customer is also up for discussion and how Genefa defines Five 9's target clients. Also discussed is the attempted acquisition by Zoom of nearly $15 billion and how their customers took the news. 
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