34 min listen
EP 51: Betsey Chung, TD Bank- 'Heart Meets Finance'
FromTOP CMO
ratings:
Length:
38 minutes
Released:
Dec 15, 2023
Format:
Podcast episode
Description
In this "Top CMO" episode, host Ben Kaplan interviews Betsey Chung, TD Bank's Global CMO. Betsey shares her transition from finance to marketing, focusing on a data-driven, human-centric strategy. She discusses marketing's balanced scorecard approach, integrating financial metrics with customer and employee engagement. The episode highlights the importance of adapting marketing strategies to cultural differences in various markets. It provides insights into creating a culture that values customer and employee relationships in the financial sector.
#topcmo #marketing #marketingleadership #marketinginnovation #TDbank
#topcmo #marketing #marketingleadership #marketinginnovation #TDbank
Released:
Dec 15, 2023
Format:
Podcast episode
Titles in the series (72)
EP 8: Cindy White, Mitek - 'The Power of Persona' by TOP CMO