34 min listen
EP 61: Michelle Peterson, Kendra Scott- 'Crafting Connections'
FromTOP CMO
ratings:
Length:
40 minutes
Released:
Mar 15, 2024
Format:
Podcast episode
Description
In this episode of TOP CMO, Ben Kaplan engages with Michelle Peterson, CMO of Kendra Scott, discussing the brand's commitment to connection, purpose, and innovation in the jewelry industry. Discover how Kendra Scott thrives beyond transactions, emphasizing philanthropy and community engagement, and how Michelle's leadership is steering the brand towards sustainable marketing strategies. Learn about the challenges of balancing founder vision with brand evolution and the role of social media in driving brand awareness. Dive into a conversation that melds strategic marketing with genuine brand storytelling, offering insights into creating a lasting impact in the consumer's heart and mind.
Released:
Mar 15, 2024
Format:
Podcast episode
Titles in the series (72)
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