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EP 23: Kirsten Markson, Keap - 'Unlocking the Power of Data-Driven Storytelling'

EP 23: Kirsten Markson, Keap - 'Unlocking the Power of Data-Driven Storytelling'

FromTOP CMO


EP 23: Kirsten Markson, Keap - 'Unlocking the Power of Data-Driven Storytelling'

FromTOP CMO

ratings:
Length:
35 minutes
Released:
Mar 24, 2023
Format:
Podcast episode

Description

Discover the art of data-driven storytelling in this captivating episode with Kirsten Markson, CMO of Keap. Dive into the world of B2B marketing as Kirsten shares valuable insights on leveraging data for authentic narratives, embracing creativity to stand out, and maximizing the impact of content through stackable content strategies. Learn how to transform your marketing approach and make it anything but boring by connecting with your audience and delivering compelling stories that resonate. Tune in and unlock the power of data-driven storytelling in B2B marketing!

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Released:
Mar 24, 2023
Format:
Podcast episode

Titles in the series (74)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.