37 min listen
EP 70: Michael Sanders, Kaseya- 'The Entrepreneurial CMO'
FromTOP CMO
ratings:
Length:
30 minutes
Released:
May 10, 2024
Format:
Podcast episode
Description
In this episode of TOP CMO, we dive into the world of IT management with Mike Sanders, the CMO of Kaseya, a pioneering company that offers sophisticated software solutions for small to midsize businesses and managed service providers. We'll explore how Mike’s entrepreneurial spirit and strategic vision have shaped Kaseya's approach to marketing, particularly their innovative focus on nurturing existing customer relationships. From discussing the multifunctional demands of IT professionals to unveiling Kaseya's comprehensive platform, IT Complete, this episode offers a treasure trove of insights into leveraging customer-centric strategies in a competitive tech landscape. Tune in to gain actionable insights that could transform how you approach marketing and customer engagement in your business.
Released:
May 10, 2024
Format:
Podcast episode
Titles in the series (75)
EP 9: Joanne Gilhooley, Adarma Security - 'Securing Vision' by TOP CMO