In this episode of TOP CMO, we dive into the future of marketing in an AI-driven world with Amanda Cole, CMO at Bloomreach. With over 15 years in SaaS marketing, Amanda discusses the challenges and strategies of integrating real-time and historical data to enhance customer experiences. She highlights the importance of understanding customer intent and the role of AI in personalizing e-commerce. This conversation explores the evolving landscape of digital marketing, the impact of generational AI, and the balance between innovation and practical marketing solutions. Join us for an insightful discussion on leading marketing efforts in an era where AI reshapes how we connect with consumers.