Ben is speaking with Esther Flammer, CMO of Wrike, the powerful work and task management platform that was acquired by Citrix for more than $2 billion back in January 2021. Esther has a strong marketing background heading up marketing teams for a wide variety of SAS, or software as a service companies that include senior marketing positions at Conga, a revenue lifecycle management platform, Convercent a provider of ethics and compliance software and return path, a well known email deliverability provider. So what's the difference between a brand focus CMO, or a customer's focus CMO and a CMO like Esther, who is hunting down hockey stick growth curves? As Esther likes to say, it comes down to being ruthless.

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