In this latest episode of TOP CMO, we welcome Brad Audet, Chief Marketing Officer of Mazda North America. Brad discusses the strategic pivot Mazda has made towards a more human-centric approach in their marketing initiatives. The conversation delves into the practicalities of integrating customer experience into the automotive sector and how Mazda navigates the current marketing landscape. Brad shares his perspective on balancing data-driven strategies with a deep understanding of customer needs and desires. This episode offers a unique insight into the challenges and successes of applying human-centric concepts in a competitive industry. It's an essential listen for CMOs, marketing professionals, and anyone keen on understanding the evolving dynamics of customer-focused marketing in the automotive world.