Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

EP 24: Francesco Lagutaine, M&T Bank - 'Building Trust: Marketing Through Community Connections'

EP 24: Francesco Lagutaine, M&T Bank - 'Building Trust: Marketing Through Community Connections'

FromTOP CMO


EP 24: Francesco Lagutaine, M&T Bank - 'Building Trust: Marketing Through Community Connections'

FromTOP CMO

ratings:
Length:
37 minutes
Released:
Mar 31, 2023
Format:
Podcast episode

Description

In this engaging episode, Francesco Lagutaine and Ben Kaplan delve into the essential aspects of successful marketing. They explore the importance of understanding and communicating your brand's core values while staying true to your marketing DNA. The conversation highlights the significance of building trust with your audience and the role of becoming an authentic part of the communities you aim to reach.

Don't forget our socials:

https://www.tiktok.com/@topcmo
https://twitter.com/TOP_CMO_podcast
https://www.instagram.com/topcmo/
Released:
Mar 31, 2023
Format:
Podcast episode

Titles in the series (72)

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world-changing campaigns.