Are you ready to power up your marketing strategy with the art of storytelling? If so, this conversation with marketing guru Mary Czarnecki is a must-listen! Mary, a seasoned marketing strategist with over two decades under her belt, joins us today to unravel the mystery surrounding the power of storytelling in marketing. She shares her riveting childhood story which taught her the value of communication and understanding what others don’t know - something she still carries into her professional life today. In our chat, Mary delves deep into the crucial role of personal branding in adding business value and the art of selling ideas within organizations. We explore the roles of the guide and the hero in storytelling, and the ways to identify the hero's current reality and their desired future state. Mary gives us an insider’s look into her innovative approach, 'sticky note marketing', and why strategy trumps tactics in marketing. Mary’s insights are sure to provide valuable food for thought. Connect with Mary:WebsiteInstagramLinkedInPodcastThanks for listening in to the Uncommon Leader Podcast. Please take just a minute to share this podcast with that someone you know that you thought of when you heard this episode. One of the most valuable things you can do is to rate the podcast and leave a review. You can do that on Apple podcasts, or rate the podcast on Spotify or any other platform you listen. Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team) Until next time, Go and Grow Champions!!Connect with me