For a business to be effective, all teams need to work synergistically together and avoid operating in silos, especially sales and marketing. Optimizing outcomes for both teams means they need to prioritize constant communication and strong alignment on their end goals. In this episode, Hannah and Tony chat with Chris Lynch, the CMO of Mindtickle. During the episode, they discuss how sales and marketing teams can come together in pursuit of a company’s mission and vision to work more effectively, how to tell your brand story, the importance of being truthful as marketers and salespeople, and finding success through remaining adaptable to change.