In this episode, Hannah and Tony sit down with Bob Apollo, the Founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners. During the episode, Bob shares his sales secrets including his proven four-step approach to rapidly putting Outcome-Centric Selling® principles into practice within your sales organization. He also offers tips for becoming a more future-focused sales leader, and shares his predictions for the upcoming year in the sales industry. Based in the UK, Bob is also a Fellow of the Association of Professional Sales, a founding contributor to the International Journal of Sales Transformation, a member of the Sales Experts Channel, a recognized Sales Futurist and the driving force behind Inflexion-Point Strategy Partners, the leading B2B outcome-centric selling experts. Following a varied and successful career spanning start-ups, scale-ups and corporations, Bob now works with B2B-focused CEOs and sales leaders, equipping and enabling their sales organizations to accelerate revenue growth and transform sales effectiveness.