In this episode, Hannah and Tony explore the reasons why a great salesperson should also be a great storyteller, and how you can brush up on your own skills. They sit down with Nick Capozzi, the Head of Storytelling at Demostack and an expert in crafting compelling video content to boost sales and strengthen the narrative surrounding a brand. As someone who got his start in sales sailing on cruise ships, Nick has an intimate awareness of the power of storytelling and the key elements of a great piece of content. He shared more about the fascinating backstory behind his career, as well as some of his best-kept secrets when it comes to leveraging storytelling as a sales tool. Nick also provides listeners with an overview of how to create an Oscar-worthy demo, which you definitely won’t want to miss if you’re hoping to take your brand storytelling to the next level.