A conversation with Dan Lievens, accomplished entrepreneur and founder of eleven standout businesses.Dan knows the magic behind storytelling. Dive into the art of crafting a compelling story that resonates with your target audience and learn why it's crucial for coaches to effectively communicate their value proposition.Dan and Alex Pascal also discuss the importance of video testimonials. They create stronger connections with clients due to their immersive nature. Explore the challenges of scaling video testimonials and strategies to overcome them. Discover how to use technology, design creative invitations, and capture testimonials at the perfect time.Gain insights into the planning and storyboarding process, as well as how to use interview questions to elicit specific sound bites from clients. Harness the power of platforms like Zoom and Riverside for conducting interviews and collecting testimonials.Listen to this conversation for practical tips, valuable insights, and a wealth of industry knowledge for coaches.