In the latest episode of Coaches on Zoom Drinking Coffee, Coaching.com CEO Alex Pascal discusses one of his favorite topics - the intersection of coaching and technology - with an established expert on the subject, Sam Isaacson. Sam is the author of How to Thrive as a Coach in a Digital World: Coaching with Technology, and his focus is the risks posed and opportunities offered by technological innovation to modern coaching.During their conversation, Alex and Sam explore how coaching could be improved with the support of artificial intelligence. From technology that analyzes facial expressions to tools that track your talk time during a session, they weigh up the pros and cons of innovations that currently exist on the fringe of coaching practice.Given that coaching is such a people-oriented profession, Sam understands why coaches may be reluctant to embrace technology in their practice. However, beyond the ethical dilemmas involved in artificial intelligence and augmented reality, Sam also argues that coaches have an ethical responsibility to embrace change where it could improve and increase access to coaching services.They also reflect on technology more generally, asking whether progress will always mean saying yes to new tools or whether we’ll eventually reach a saturation point that calls us to impose limits on its influence. If you’re curious about what coaching could look like in the future and what technology is already being used in the industry, listen to this episode of Coaches on Zoom Drinking Coffee.Links: Sam Isaacson - https://isaacsonauthor.com/ Coachtech with Sam Isaacson (LinkedIn Newsletter) - https://www.linkedin.com/newsletters/coachtech-with-sam-isaacson-6891308663605125120/Superhuman Coaching: Ten technologies that expand coaching beyond what’s humanly possible - https://www.amazon.co.uk/gp/product/B0B82CC8LN/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0How to Thrive as a Coach in a Digital World: Coaching with Technologyhttps://www.amazon.co.uk/gp/product/B09B9SZCQD/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i3Digital Daring: Develop a digital culture that will make your business betterhttps://www.amazon.co.uk/gp/product/1973270307/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i6Step Up (Guest's Manual): A journey into leadershiphttps://www.amazon.co.uk/gp/product/1522053700/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i7 Step Up (Leader's Manual): A journey into leadershiphttps://www.amazon.co.uk/gp/product/1521865566/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i8