In this episode of Coaches on Zoom Drinking Coffee, Coaching.com CEO Alex Pascal deep dives into AI and other imminent coaching technology with Fluxify’s Jonathan Reitz. The discussion around AI and coaching continues to heat up, and as a member of the International Coaching Federation’s AI standards work group, Jonathan has unique insights to offer on this topic. Here, he talks through the differences between AI as a coaching enhancement and a coaching replacement. He also explains the 3 main ways he sees coaches benefiting from AI innovations in the near future, and why he worries about coaches splitting into “old school” and “new school” coaching camps.Jonathan is one of a shortlist of people in the world who holds the International Coaching Federation's Master Certified Coach credential and the ACTC, the Advanced Certification in Team Coaching. His focus is on the future of coaching, and during this conversation, he shares some of the challenges and opportunities that coaches can expect to face in coming years.According to him, introducing greater technology into a human endeavor like coaching creates various ethical dilemmas, but in this episode, Jonathan talks about how he still believes core coaching competencies can safely come to life using technological tools that have been vetted and data that is handled responsibly.The future may be uncertain, but Jonathan has reason to be hopeful. He observes the recent shift that has taken place in talent management departments with optimism. What could we achieve if we keep moving away from compliance and toward compassion? Jonathan and Alex have some ideas!Jonathan is the author of Coaching Hacks: Simple Strategies to Make Every Conversation More Effective. To learn about his approach, which he describes as “one part coach and one part coach trainer,” and to hear more about the evolution of technology in our industry, listen to this episode of Coaches on Zoom Drinking Coffee. Resources:Jonathan’s Website:   https://jonathanreitz.com/ Jonathan’s Linkedin:   https://www.linkedin.com/in/jonathanreitz Jonathan’s Twitter:     https://twitter.com/jonathanreitz Jonathan’s Instagram:            https://www.instagram.com/jonathanreitz Jonathan’s Facebook: https://www.facebook.com/jonathanreitz