In this episode of Coaches on Zoom Drinking Coffee, Coaching.com CEO Alex Pascal welcomes Magda Mook - CEO and Executive Director of the International Coach Federation - as his guest. During their conversation, Magda explains how she came into this role and gives her unique perspective on what the ICF represents in 2022.Having been with the ICF for 17 years, Magda has observed radical changes in the coaching industry. Here, she shares her observations about how executive coaching has moved into the mainstream. She also talks about how 1-to-1 coaching has evolved from a remedial measure to something much more aspirational.The ICF started in 1995, and since then, it’s had to adapt significantly to meet the new needs of the developing coaching industry. On the podcast, Magda explains what the ICF has done to remain relevant - and how it demonstrated a commitment to modernizing even in the midst of the pandemic.Listeners may be surprised to hear Magda say that the ICF was not initially created to create a coaching community. Instead, its objective was to cultivate credibility for the coaching industry. Alex and Magda discuss the current goals of the ICF in this episode, so listen in to access insider insights!For a general health check of the coaching industry including reflections on its past, an evaluation of its current position, and predictions for its future, make sure you check out the full conversation.Resources:Magda Mook: https://coachingfederation.org/SocialsLinkedIn: https://www.linkedin.com/in/magdalena-nowicka-mook-644bb74/Facebook: https://www.facebook.com/magda.mookTwitter: https://twitter.com/Magdunia