In this episode master certified coach Clare Norman discusses the evolution and intricacies of coaching. Norman elaborates on how coaching culture has shifted within organizations, moving from a traditional command-and-control approach to one that embraces coaching methodologies.She reflects on her experience at Accenture and her journey to becoming an independent coach, offering insights into the challenges and rewards of this transition. The podcast highlights the differences in coaching at various certification levels, underscoring the value of mentor coaching and supervision in a coach's professional development.A significant portion of the discussion is devoted to the concept of coachability. Norman emphasizes the crucial role of a coach in fostering coachability in their clients, which involves understanding and adapting to individual client needs. Operational aspects of coaching, such as session duration and structure, are also addressed.Norman advocates for the ongoing development of coaching skills. She stresses that coaches should continually seek mentor coaching and supervision, beyond meeting formal certification requirements, to enhance their effectiveness.The episode concludes with Norman's perspective on the future of coaching. She discusses the importance of developing a coaching mindset and cultivating coachability, not only among clients but also within the coaching community itself, to adapt to the evolving demands of the field.