A conversation with Lisa McLeod, esteemed author of "Selling with Noble Purpose.”McLeod discusses the intrinsic link between the art of selling and the practice of coaching, advocating for a client-centric approach that transcends conventional sales tactics. She explains how integrating a noble purpose into sales and coaching not only heightens client success but also fosters a deeper sense of fulfillment and achievement for professionals in these fields.McLeod's journey from a VP of sales to a pioneering coach and writer underscores the transformative impact of aligning business objectives with meaningful, purpose-driven goals. She elaborates on the concept of selling with noble purpose, illustrating that the most effective salespeople and coaches are those who prioritize making a significant, positive difference in their clients' lives above the mere act of closing transactions.The conversation further explores the challenges faced by coaches in marketing their services, emphasizing the shift towards values that prioritize the client's well-being and success as a cornerstone of effective coaching and sales strategies. McLeod shares insightful strategies for navigating these challenges, offering practical advice for professionals looking to enhance their impact and success by fostering authentic, value-driven relationships with their clients.This episode provides a compelling examination of how principles of noble purpose can revolutionize sales and coaching practices, offering valuable lessons for professionals aiming to achieve greater success through meaningful engagement and purposeful business practices.