Delivering A Next-Level Customer Experience
In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market.

Clare shares expert insights on outbound prospecting, multi-channel engagement, and building a strong sales culture.

Their conversation covers a range of topics, including the evolution of sales and marketing, the role of relationships in modern selling, and driving pipeline growth through real connection.


In a highly competitive market, differentiation is key. Sales organizations should prioritize customer service and engagement as a means to drive pipeline growth and set themselves apart from competitors.
Outbound prospecting is essential for building pipeline and requires a team effort, with every member of the organization contributing to pipeline growth.
Building a strong sales culture means aligning goals and KPIs across departments, and promoting a team sport mentality that encourages collaboration and communication.
By identifying customer challenges and demonstrating how a recommended product or solution can help solve them, sales professionals can build trust and create value for their customers.
Sales professionals must leverage multichannel, multilayer engagement for reaching decision-making committees.
Salespeople can deliver a next-level buying experience by meeting customers where they are and understanding their communication preferences.
Companies can differentiate themselves in a highly competitive market by prioritizing people, building strong relationships, and providing value to customers.
When sales organizations focus on the customer experience, build a strong sales culture, and promote collaboration and communication across departments, they can drive pipeline growth and set themselves up for long-term success.





Learn more about how to deliver a legendary customer experience, stand out in a saturated market, and align sales and marketing efforts on Sales Gravy University.