37 min listen
Can Your CX Keep Up With Your Brand Promise?
From#Hashtags, The Gartner Marketing & Communications Podcast
Can Your CX Keep Up With Your Brand Promise?
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
31 minutes
Released:
Oct 18, 2023
Format:
Podcast episode
Description
In this episode, Gartner analyst Leah Leachman discusses how to ensure that your organization has the customer experience capabilities that support your brand promise. The discussion includes how CMOs can improve their approach to designing and measuring experiences that drive customer loyalty and growth.Leah Leachman is a director analyst with Gartner for Marketing Leaders. She advises customer experience, customer loyalty, and marketing leaders develop strategies that drive customer loyalty, retention, and advocacy. Her coverage topics include how brands can develop a customer-first experience design strategy for omnichannel experiences; customer journey mapping; enhancing customer listening effectiveness (VoC); developing customer-centric culture; competitive differentiation through CX; and the prioritization of projects to enhance the customer experience.
Released:
Oct 18, 2023
Format:
Podcast episode
Titles in the series (53)
CMO Course Correction: 3 Insights to Ensure You’re on Track — With Ewan McIntyre: With Western markets struggling to adjust in the wake of the COVID-19 pandemic, widespread geopolitical uncertainty and an unprecedented competition for talent, what do chief marketing officers need to do differently to help their brands thrive? by #Hashtags, The Gartner Marketing & Communications Podcast