28 min listen
Is This the End of Customer Data? — With Lizzy Foo Kune
From#Hashtags, The Gartner Marketing & Communications Podcast
Is This the End of Customer Data? — With Lizzy Foo Kune
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
31 minutes
Released:
Mar 22, 2022
Format:
Podcast episode
Description
In this episode, Gartner VP analyst Lizzy Foo Kune discusses how marketers should prioritize customer data collection efforts. Marketers continue to invest in the pursuit of a 360-degree view of the customer, despite threats from regulators, obsolete data collection methods, and challenges with customer trust. But what do you — and your customer — get out of it? And how do you ensure you set your organization up for success, given that there are more than 14 technologies that marketers commonly deploy to manage customer data, including the customer data platform (CDP)?
Released:
Mar 22, 2022
Format:
Podcast episode
Titles in the series (53)
How Overturning Roe v. Wade Is Shaking Up Privacy — With Andrew Frank: The reversal of Roe v. Wade set in motion state-by-state initiatives to restrict or protect abortion rights. Enforcement of new laws depends crucially on access to personal data and communication records; this impacts personal data handling policies in ways that may not be immediately apparent. by #Hashtags, The Gartner Marketing & Communications Podcast