31 min listen
Building a Catalytic Digital Experience
From#Hashtags, The Gartner Marketing & Communications Podcast
Building a Catalytic Digital Experience
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
43 minutes
Released:
Aug 9, 2023
Format:
Podcast episode
Description
Digital engagement is getting more complex, and CMOs are under pressure to show results. In this episode, Gartner analyst Kristina LaRocca-Cerrone shares Gartner’s latest research on “catalytic” digital interactions that change customer behavior, increase customer confidence and, most importantly, generate business value. The discussion includes how CMOs can find the perfect moment for “catalytic” experiences, examples of what a great catalytic digital interaction looks and feels like, and how this new approach might fit into the rest of your marketing strategy.
Released:
Aug 9, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast