31 min listen
Putting the Customer Back in CX
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
39 minutes
Released:
Apr 19, 2023
Format:
Podcast episode
Description
In this #Hashtags episode, Gartner Analyst Chad Storlie discusses what true customer centricity looks like. Many companies remain product-focused rather than moving to a customer-centric model where they emphasize meeting customers’ needs and metrics such as loyalty, satisfaction and advocacy. CMOs must adopt processes to unite their organizations on customer centricity. Customer centricity places the customer at the center of decisions, activates employees to act in the customers’ best interest and drives multilevel process changes that result in customer experience (CX) improvements in loyalty and advocacy.
Released:
Apr 19, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast