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Rethinking Your Loyalty Program — With Halle Stern
From#Hashtags, The Gartner Marketing & Communications Podcast
Rethinking Your Loyalty Program — With Halle Stern
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
29 minutes
Released:
Mar 22, 2023
Format:
Podcast episode
Description
In this episode of #Hashtags, Gartner’s Halle Stern speaks about how to incorporate new tactics into loyalty program strategies, such as offering experiential benefits and experiential earning. Consumers are looking for more than just discounts, and Halle talks about the importance of understanding customer values, motivations and needs in order to deliver a unique loyalty program experience.
Released:
Mar 22, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast